As a Sales Executive at Practical AI, I drove B2B sales strategies and built relationships with enterprise clients looking to implement AI solutions. I worked closely with technical teams to understand client needs and deliver customized AI implementation plans.

Key responsibilities and achievements:

• Exceeded quarterly sales targets by 15% through effective client relationship management

• Developed and presented comprehensive AI solution proposals to C-suite executives

• Collaborated with the product team to align client requirements with AI capabilities

• Maintained an active sales pipeline and effectively navigated complex enterprise sales cycles

• Stayed current with AI industry trends to provide clients with strategic guidance on AI adoption

At ZigZag Media, our mission was to help YouTubers and movie producers monetize their content. We provided services such as copyright management, sponsorship sourcing, and content strategy — supporting a growing network of over 400 creators.

Key achievements & responsibilities:

• Built and launched a copyright management service to protect creators' intellectual property

• Helped YouTubers and producers secure brand sponsorships and monetization opportunities

• Advised clients on content strategies tailored for growth and engagement

• Navigated the intersection of digital media, entertainment law, and platform monetization

• Worked closely with creators to understand their goals and tailor monetization plans accordingly

In 2020, I immigrated to the Netherlands and founded Meetstories, a tool to collect video testimonials for B2B companies. We then pivoted to VideoRepute, a Shopify app for collecting and showcasing video testimonials, and eventually to Peers, which transforms static reviews into real-time conversations between prospective shoppers and actual customers.

Key achievements & learnings:

• Gained deep hands-on experience across the full SaaS lifecycle, from ideation to pivoting and scaling

• Developed and executed cold email strategies for B2B outreach and early traction

• Designed pricing models based on customer feedback and market research

• Led product development and iteration based on direct customer conversations

• Immersed myself in the eCommerce ecosystem — consuming newsletters, podcasts, and 1:1 founder chats

• Identified key pain points of eCommerce brands and used those insights to shape product direction

A one-time marketing technology conference held just before the pandemic paused the world. Fueled by my passion for martech, I co-founded a summit that felt more like a grand reunion than a typical conference. We welcomed industry giants such as Alibaba.ir, Digikala (the "Amazon of Iran"), and leading martech vendors from across the EU and India. Over 300 attendees came together under one roof to exchange insights, share experiences, and connect across borders.

Changal.com was the fastest-growing online food ordering platform in Iran — and one of the most transformative opportunities of my career. I joined in its early days, when we were handling just 10 orders a day. By the time I left, that number had grown to over 2,500 daily orders in a highly competitive market.

I was drawn to the challenge of building a marketing team from scratch, with the freedom to experiment, fail, and grow. This experience significantly deepened my expertise in Customer Experience (CX), marketing automation, Customer Data Platforms (CDPs), analytics, and much more.

Key responsibilities:

• Led online and offline advertising campaigns across multiple channels

• Managed and optimized the website, including product pages and checkout flows, using A/B testing to increase conversions

• Built and integrated a full marketing tech stack: data collection, cross-device analytics, and activation tools

• Implemented marketing automation and personalization at scale

• Managed external agencies and outsourced marketing teams

Key achievements:

• Consistently delivered 20%+ month-over-month growth

• Significantly boosted brand awareness and market share

• Improved customer retention by 45% through advanced martech strategies

• Elevated Net Promoter Score (NPS) by enhancing the end-to-end customer experience

Sheypoor is a leading classifieds platform in Iran, with over 20 million users across web and mobile. I joined alongside my co-founder from Midas to help build a new marketing team from the ground up and revamp Sheypoor's media buying strategy.

In just three months, we successfully reduced Customer Acquisition Cost (CAC) by 80% through data-driven user acquisition strategies and programmatic advertising.

Key responsibilities:

• Planned and optimized large-scale ad campaigns

• Managed performance-driven user acquisition efforts

• Executed programmatic mobile advertising strategies

Key achievement:

• Reduced CAC by 80% within the first three months of engagement

Midas was a full-service digital agency with a data-centric approach to performance marketing and user experience. After my time at AdFinder, I co-founded Midas to help brands solve one of the most persistent challenges in digital marketing: measuring and optimizing performance across the entire funnel.

We focused on helping businesses understand their customer behavior — from advertising to on-site interaction — and used data to drive smarter decisions. Our clients included major players like Alibaba.ir (not affiliated with Alibaba.com), as well as a wide range of mid-sized businesses.

Key responsibilities:

• Led marketing analytics, campaign strategy, and performance optimization

• Built end-to-end measurement frameworks for digital campaigns

• Helped clients improve UX through data-driven insights and CRO

• Managed client relationships and project delivery across various industries

Key achievements:

• Successfully positioned Midas as a trusted partner for data-driven growth

• Delivered measurable improvements in marketing ROI and user engagement for clients

AdFinder was a programmatic direct ad buying platform, created to solve the inefficiencies I had witnessed firsthand in traditional PPC campaigns. While working at Anetwork, I noticed that despite driving clicks, we weren't delivering meaningful ROI — largely due to the lack of a mature Adtech ecosystem: no SSPs, DSPs, data providers, or targeting infrastructure.

That realization sparked my interest in building something better. After meeting my future co-founder at a networking event, I joined him to launch AdFinder — a private marketplace (PMP)-style solution that gave large brands and publishers more control, better reach, and improved campaign visibility with minimal data dependency.

While the tech was strong, the real challenge was adoption. Many large publishers preferred working with established players and outdated workflows — even relying on email to exchange ad creatives. Despite initial excitement around innovation, we learned firsthand the importance of market relationships and trust in Adtech adoption.

Key learnings & contributions:

• Co-founded a programmatic platform addressing inefficiencies in direct ad buying

• Developed a PMP-style media buying model for better control and reach

• Gained deep insight into Adtech stack gaps in emerging markets

• Navigated early-stage go-to-market challenges and publisher adoption barriers

Launched in 2010 as a CPC ad network, Anetwork quickly became the largest digital marketing dashboard in Iran. I joined in the early growth phase as the Marketing Manager, when the team was just five people. Shortly after, we secured our first VC round, enabling us to scale to a 50-person team.

In 2013, as inbound marketing began gaining global traction (thanks to HubSpot), we embraced the trend early. We launched a blog, published multiple eBooks, and implemented marketing automation — creating a solid lead-gen engine that helped convert interest into real business results.

Key responsibilities:

• Developed and executed the overall marketing strategy

• Led inbound marketing and content strategy, including blog and eBook initiatives

• Improved website UX to support conversion and user engagement

• Implemented marketing automation tools to streamline lead nurturing

• Defined the B2B sales process and built the sales funnel

• Optimized lead generation and handoff to the sales team

Bitdefender is a global leader in cybersecurity, and this is where my professional journey in digital marketing began. As the official republisher of Bitdefender in Iran, our team was responsible for localizing and scaling its digital presence. I still remember launching my very first display ad campaign — refreshing the dashboard constantly, thrilled to finally apply what I had only studied before.

Key responsibilities:

• Led digital advertising campaigns to build Bitdefender's local brand presence

• Conducted ROI analysis to refine marketing strategies and maximize performance

• Managed website promotions and daily campaigns to boost user engagement

• Built and nurtured media relationships to support public relations and brand storytelling