Where the Adventure Began!

It's hard to put into words the excitement I felt starting AdFinder. Despite the successes at Anetwork, something was amiss. We faced significant customer churn, and the ROI for our clients was not up to par, as we were merely selling clicks without significant impact. In my quest to understand the reason behind our subpar PPC campaigns, I discovered the missing link - a robust Adtech ecosystem. Despite my efforts, the lack of data providers, ad servers, SSP, DSP, and effective targeting continued to hinder our progress.

My breakthrough came when I met my future co-founder at a networking event. He was in the process of building AdFinder, and I instantly recognized it as the ideal solution to the challenges we were facing. AdFinder, a programmatic media buying platform, functioned like a PMP for large brands and publishers. It required minimal data and offered enhanced campaign control, increased reach, and improved visibility for our clients.

Here's what happened after we launched: 

Yes, we had underestimated the market relations. We observed that major publishers preferred collaborating with established players, who were still sending ad creatives by email. The initial feedback misled us; though they showed interest in new technology to enhance advertising campaigns, there was a hesitancy in adopting unfamiliar platforms.

And finally it happened